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Outsourcing within America
By Charity Prater: Freelance Journalist & Writer
As you read the word “outsourcing” are you thinking about your customer service calls ending up in India? There are many economical reasons why American companies are sending jobs overseas. And if they can’t find less-expensive labor across the ocean, then they look for it at home.
Freelance writers fit into this equation. It’s easier, and less expensive, for companies to hire freelance writers rather than fill a full time, in-house position. Working with a writer on a per-project basis helps small to mid-sized businesses compete with larger corporations that hire in-house help (in addition to freelancers). In-house writers cost upwards of 70k a year, while freelance writers work on a more controlled budget that is determined by the company’s needs.
Businesses also benefit from ditching all of the “extras” that go along with hiring a person full-time. Companies can skip shoveling part of their profits into health insurance, dental insurance, sick days, holidays, vacation time, worker’s comp., and a number of other benefits one receives by maintaining a full-time position.
Not to mention downtime, yet another reason why outsourcing writers has become more profitable.
Downtime has become a major issue since the incorporation of internet into the workplace. I’ve worked in many places where employees were always bickering about a co-worker spending too much time surfing the web. This isn’t a problem with freelancers. The harder freelance writers work the better they get paid, so downtime isn’t an issue.
Those that haven’t begun to outsource their writing always tell me “In-house employees are more educated than freelancers,” which is a common misconception. Many freelancers have left their life-long careers to take their knowledge, education, and skills to a new environment. Many writers have specific skills beyond copywriting and marketing, which they develop into their freelance businesses. Like any industry, there are a few “bad apples,” but in general, most writers are trustworthy, commendable, educated, honest, and excellent at what they do.
Large corporations and many small businesses have figured this out and have taken advantage of the opportunity. As a general trend, outsourced writers are becoming a more frequent element in business. All of the advantages are worth the effort both for the company and the freelancer. - © Charity Prater- Freelance Journalist & Writer, 2008
Charity Prater
Freelance Commercial Writer and Journalist
(503) 309-1457
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